扩展：大公司如何在境迁好时和坏时成长STRETCH!: HOW GREAT COMPANIES GROW IN GOOD TIMES AND BAD 下载 kindle 电子版 pdf mobi pmlz 夸克云 caj

Stretch! shows business leaders how to achieve sustained business growth even in the toughest economic times. A.T. Kearney surveyed some 29,000 global companies over fourteen years and studied more than eighty companies in depth, in order to determine how the best companies continue to grow in good times and bad. Based on this extensive research and on the best practices of the most successful companies, this book presents a practical, step-by-step plan for positive organic growth.

Stretch! offers a four-stage framework for growth, then outlines the precise steps for implementing each stage. Contrary to accepted wisdom, research shows that growth has little or nothing to do with industry maturity, geography, or business cycles. Strong and successful growth is possible in any industry, in any region, at any time–growth isn’t dependent on outside factors, but on the internal actions a company takes.

The book begins by describing the current predicament for companies that find their growth has flatlined, then uses intriguing case studies to illustrate the four stages of growth:

Operations: dramatically improve internal processes such as product development, sourcing, quality, delivery, customer service, sales, and pricing

Organization: find the organizational structure that best suits the company, determine opportunities for value chain reconfiguration, evaluate and adjust compensation, reward, and incentive programs

Strategy: reinvent the core strategy, stretch brands, and extend lines, focusing on the value proposition offered to the customer

Stretch: expand the business frontier, venture into new territory, break down barriers to create new products and reach new customers, markets, and geographic regions

Truly great companies find ways to grow no matter the current state of the economy or the business climate. They focus on innovation and calculated risk, continuously improving products and jumping into new opportunities to secure future sales. They understand that growth should be accomplished through a combination of mergers and acquisitions, product innovation, organizational efficiency, and new markets. Stretch! lets you follow the lead of the most consistently successful companies in the world with a proven, step-by-step plan for sustainable growth.

For more information go to stretchbook.atkearney.com.

作者简介：GRAEME K. DEANS is a Vice President at A.T. Kearney, where he leads the company’s global strategy practice, and Chairman of A.T. Kearney Canada. He specializes in business and marketing strategy, organizational design and effectiveness, and corporate restructuring, and is also the author (with Fritz Kroeger) of Winning the Merger Endgame.

Preface

Acknowledgments

Introduction

Part I: The Growth Landscape

　Chapter 1: Mapping the Challenges and Hurdles to Growth

　　The Growth Challenge: It’s More Than One Summit

Many Popular Growth Concepts and Strategies Have Failed

The Coca-Cola Challenge: Growth Hurdles at the Turn of the Century

Can We Overcome the Growth Challenge?

Chapter 2: The Consolidation Game

Learn by Example

Chapter 3: Governments Can Help and Hinder Growth

Industry Growth Rates Vary by Country

Governments Promote Specific Target Industries

Mixing Business and Politics on the Endgames Curve

Heightened Levels of Protectionism

A Brief World Tour

Lessons Learned

Part II: The Case for Growth

Chapter 4: The Growth Objective

Find the Right Path

Pulling All the Right Levers

Chapter 5: Getting Ready to Grow

Positive Aspects of Growth

The Impact of Industry Consolidation

The Growth Diagnostic

Part III: The Stretch Growth Model

Chapter 6: Introduction to the Stretch Growth Model

A Tale of Two Strategies

Decentralized and Unified

Chapter 7: Operations: Removing Bottlenecks and Barriers

Operations-Driven Growth at Wal-Mart

1.Sourcing and Vendor Management

2.Product and Service Quality

3.New Product Development

4.On-Time Delivery

5.Superior Customer Service

6.Sales Effectiveness

7.Pricing Strategy and Execution

Graco

Chapter 8: Organization: Creating High-Performing Companies

Goldman Sachs

Eliminate Friction

Break Down Growth Barriers

Sara Lee

Improve Decision-Making Processes

Align Compensation and Growth

HSBC Holdings

Chapter 9: Strategy: Exploiting Strategic Levers

Toyota

What Industry Are You Really In?

What Is Your Customer Growth Strategy?

What Distribution Channels Fuel the Best Growth?

Which Countries Should You Compete In?

What Is the Best Product Portfolio?

Teleflex

Where Do Mergers and Acquisitions Fit In?

Robert Mondavi

Chapter 10: Stretch: Achieving Extraordinary Growth

Nestlé

Value Chain and Business Model

Customer Base

Service

Partnership and Risk Sharing

Distribution Channels

Brands

Convenience and Customization

Geographic Reach

Technology

Johnson & Johnson

Part IV: Execution and Conclusion

Chapter 11: Organizing for Growth: Resourcing Implementation Considerations

Gaining the Conviction for Growth

Selecting the Right CEO for Growth

Establishing a Growth Culture

Organizing for Globalization and Geographic Expansion

Chapter 12: Reengineering Your Business Processes for Growth

Basic Enabling Processes

Innovation: The Birth of New Products and Services

Growth Portfolios

Managing Merger and Acquisition Decisions

Chapter 13: Future Challenges for Growth

Reasons for Hope

Growth Prospects for Major Regions

Growth Predictions in Key Industries

Stretch into the Future

Appendix: Overview of Economic Value Added (EVA) and Other Value Frameworks

Pricing Strategies

Notes

Index

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书籍介绍

Learn how to achieve sustained business growth even in the toughest economic times. Author A.T. Kearney surveyed some 29,000 global companies over fourteen years and studied more than eighty companies in depth, in order to determine how the best companies continue to grow in good times and bad. Based on this extensive research and on the best practices of the most successful companies, Stretch! presents a practical, step-by-step plan for positive organic growth.