WebStoresDo-It-YourselfForDummies网络仓库 下载 kindle 电子版 pdf mobi pmlz 夸克云 caj

　　Are you excited about opening your Web store，but a little intimidated too？Relax！Web Stores Do-It-Yourself For Dummies is here to guide you step by step through the whole process。You’ll find the easiest and best ways to choose a provider，sign up with payment processors，and open for business in no time。

This make-it-happen guide for online entrepreneurs walks you through the process of opening an account，designing your store for easy shopping，creating a catalog that shoppers can’t resist，processing orders and payments efficiently，and much more。You’ll find the best ways to choose merchandise，establish store information，create a skype phone number，develop store policies，and reach the customers you want。Discover how to:

Pick products that will really sell

Find and evaluate storefront providers

Establish payment options

Accept credit card payments safely

Lay out your design from the ground up

Set up a catalog of goods

Arrange for shipping

Incorporate the best practices of super-selling sites

Keep your store up to date

Put your Web store at the hub of your sales

Fine-tune before you open

Take advantage of search engines and pay-per-click campaigns。

Introduction

Part Ⅰ：Planning and Gathering

　Chapter 1:Web Stores Overview：Discovering Your Purpose

　Chapter 2：Developing Your Store Policies

Part Ⅱ：Constructing Your Web Store

　Chapter 3：Finding Your Storefront Provider

　Chapter 4：Yahoo！Merchant Solutions

　Chapter 5：ProStores

　Chapter 6：1&1 eShops

　Chapter 7：Establishing Your Payment Options

　Chapter 8：Laying Out Your Design from the Ground Up

Part Ⅲ：Filling In the Blanks（and Shelves）

　Chapter 9：Setting Up Your Catalog of Goods

　Chapter 10：Adding Pictures and Copy to Your Catalog

　Chapter 11：Building Your Store Features and Functions

　Chapter 12：Setting Up Your Back Office

Part Ⅳ：Finalizing Your Web Store

　Chapter 13：Putting Your Web Store at the Hub of Your Sales

　Chapter 14：Hard Facts About Your Store’s “Soft Launch”

　Chapter 15：Load，Look，and Launch — Final Steps Before You Open

Part Ⅴ：Promotion and Outsourcing of Your Web Store

　Chapter 16：Getting the Word Out — Drawing Attention to Your Store

　Chapter 17：Online Marketing Campaigns

　Chapter 18：Outsourcing Store Elements — Going to the Next Level

Part Ⅵ：The Part of Tens

　Chapter 19：Ten Things Every Web Store Needs

　Chapter 20：Ten Tips for Designing Your Web Store

　Chapter 21：Ten Traps to Avoid While Building and Running Your Store

Index

　　Joel Elad，is the head of Real Method Consulting，a company dedicated to educating people on how to sell on the Internet，and eBay in particular，through training seminars，DVDs，books，and other media。He holds a Master’s Degree in Business from UC

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Are you excited about opening your Web store, but a little intimidated too? Relax! Web Stores Do–It–Yourself For Dummies is here to guide you step by step through the whole process. You’ll find the easiest and best ways to choose a provider, sign up with payment processors, and open for business in no time. This make–it–happen guide for online entrepreneurs walks you through the process of opening an account, designing your store for easy shopping, creating a catalog that shoppers can’t resist, processing orders and payments efficiently, and much more. You’ll find the best ways to choose merchandise, establish store information, create a skype phone number, develop store policies, and reach the customers you want. Discover how to: Pick products that will really sell Find and evaluate storefront providers Establish payment options Accept credit card payments safely Lay out your design from the ground up Set up a catalog of goods Arrange for shipping Incorporate the best practices of super–selling sites Keep your store up to date Put your Web store at the hub of your sales Fine–tune before you open Take advantage of search engines and pay–per–click campaigns Complete with lists of the top ten things every Web store needs, tips for designing your store, and traps to avoid while building and running your store, Web Stores Do–It–Yourself For Dummies makes opening your Web store fast, fun, and simple!