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Building on the success of his industry-shaking Does IT Matter? Nicholas Carr returns with The Big Switch, a sweeping look at how a new computer revolution is reshaping business, society, and culture. Just as companies stopped generating their own power and plugged into the newly built electric grid some hundred years ago, today it's computing that's turning into a utility. The effects of this transition will ultimately change society as profoundly as cheap electricity did. The Big Switch provides a panoramic view of the new world being conjured from the circuits of the "World Wide Computer." New for the paperback edition, the book now includes an A-Z guide to the companies leading this transformation.

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每个人一生要填写无数张档案表每一张表都包含许多问题。每个人在每张表上对某个问题的回答，就变成一根细小的蜘蛛丝，将他与人事档案管理机构的当地中心永久练习起来。因此，每个人身上都牵着几百条蜘蛛丝，全社会总计有几百万根蜘蛛丝。如果这些蜘蛛丝突然可以用肉眼看见，那么整个天空就像一个蜘蛛网。每个人都永久地意识到自己身上的这些看不见的蜘蛛丝，因此会对操纵这些蜘蛛丝的人很自然地有一种尊敬。

所有的技术变革都是涉及两代人的变革，一种新技术的全部力量和后果，要等到经历过它的第二代人长大成人并开始将落伍的父母挤到一边时，才完全释放出来。当老一代去世时，他们将带走对旧技术的最后记忆，而后人们将只记住新技术。技术的进步就是这样逐步发展的，总是造成一种假象，好像我们今天的进步是理所应当的。——尼古拉斯-卡尔《IT不再重要》

信息处理领域的伟大理论家Norbert Wiener 写道：“简单地相信社会总会进步，不是一种属于力量的信念，而是一种属于默认及因而属于软弱的信念。”

互联网上如此常见的个性化算法和过滤器，会极大地放大两极分化效应，而且它们在工作常常不经我们的允许，或者我们并不知道它们在工作。......它的短期效应就是，使我们看到本不会看到的信息。但从长期来看，我们点击的次数越多，就越是使自己看到的信息变得狭窄。

他和爱迪生一样，善于从整个系统的角度思考问题。

英萨尔很早就认识到物与物之间，或人与物之间，或人与人之间关系的实质，ing非常清楚的理解基本的原则，因此它能想出办法来稍稍改变一下这些关系，使其效果更好。

书籍介绍

Building on the success of his industry-shaking Does IT Matter? Nicholas Carr returns with The Big Switch, a sweeping look at how a new computer revolution is reshaping business, society, and culture. Just as companies stopped generating their own power and plugged into the newly built electric grid some hundred years ago, today it's computing that's turning into a utility. The effects of this transition will ultimately change society as profoundly as cheap electricity did. The Big Switch provides a panoramic view of the new world being conjured from the circuits of the "World Wide Computer." New for the paperback edition, the book now includes an A-Z guide to the companies leading this transformation.