BUSINESS MODEL RENEWAL: HOW TO GROW AND(ISBN=9780071784030) 下载 kindle 电子版 pdf mobi pmlz 夸克云 caj

　　Forget "business as usual". Don't believe everything you

read about "best practices". There is no "magic bullet". When your

market changes, you have to change your strategy and take control

of your own success. You have to renew your business model. In a

global market that is constantly evolving, you can't expect "magic

bullets" or "best practices" - or any stand-alone business

philosophy that many books and gurus offer - to guide your company

through good times and bad. Instead you need to take an active role

in reviewing and retooling your strategies. You need to stop

thinking "business as usual". You need "Business Model Renewal" - a

groundbreaking book that provides a language and multiple

frameworks for how to think about and implement business model

reinvention. A full-range guide to synthesizing and applying the

most up-to-date thinking in business today, "Business Model

Renewal" challenges you to re-evaluate your methods, rethink your

options, and reignite your organization. Constantly challenging the

mindset of "tried and true" numbers-based solutions such as market

share, financials, and metrics, Gorchels integrates both

traditional concepts and cutting-edge ideas to avoid the usual "one

size fits all" approach that can stifle a company's growth. You'll

learn how to build a custom-made business model that encompasses

the totality of how your company produces value - including design,

infrastructure, culture, operations, and more. You'll learn how to

adapt to newest emerging technologies, how to cope with the biggest

market fluctuations, how to serve the latest demographic shifts,

and how to plan ahead for your company's future. Envisioning

business model renewal efforts drives leaders and managers to deal

with the ambiguity of future thinking. Shifts in technology, market

needs, and competitive arenas can never be known precisely, but

must nevertheless be anticipated. Scenario planning and other

group-based, collaborative efforts to study the future are

therefore necessary components of business model renewal. So, too,

is corporate culture, decision making, business model portfolio

design, and change management. That's why the frameworks in this

book touch on all of these facets. "Business Model Renewal" won't

give you seven proven steps, five key principles, or even 10

irrefutable laws. But it will challenge you to do the hard work of

broadening the perspectives of your firm, the ecosystem in which it

exists, the role of your personal leadership, and the followership

within your corporate culture.

Author's Note

Prologue

Part 1　Establishing Context

Chapter 1: Defy Best Practices

　Connect Strategies and Business Models

　Consider the Ecosystem of Success

　Are There Best-Practice Business Models?

　Establish a Planning Framework

　Domain 1: Context

　　Internal Scan

　　External Scan

　　　Technology

　　　Industry

　　　Market

　　　External Events and Trends

　　　Porter's Five Forces

　Domain 2. Strategic Decisions

　Domain 3: Alignment

　Interview with Kay Plantes (economist, corporate strategy expert,

and author):

　　The Importance of Developing a Business Model Portfolio

Chapter 2: Define a Growth Agenda

　Beware of "One-Paradigm" Consultants (or Managers)

　　Growth from the Core

　　Pursuit of Quality/Efficiency Advantages

　　Pursuit of Marketplace Advantage

　　Innovating into New Areas

　The Growth Portfolio

　Sustaining Growth

　　Reinforcement and Protection Strategies

　　　Stay the Course

　　　Reduce the Scope

　　　Defend the Perimeter

　　　……

　　Linda Gorchels is a member of the Executive Education faculty

in the University of Wisconsin-Madison's School of Business. She is

the award-winning author of The Product Manager's Handbook, and has

worked with organizations such as Trane Commercial Systems, GE

Medical, Siemens, Metso Automation, Nokia, and J.F. Pearson, among

others.

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书籍介绍

Forget "business as usual". Don't believe everything you read about "best practices". There is no "magic bullet". When your market changes, you have to change your strategy and take control of your own success. You have to renew your business model. In a global market that is constantly evolving, you can't expect "magic bullets" or "best practices" - or any stand-alone business philosophy that many books and gurus offer - to guide your company through good times and bad. Instead you need to take an active role in reviewing and retooling your strategies. You need to stop thinking "business as usual". You need "Business Model Renewal" - a groundbreaking book that provides a language and multiple frameworks for how to think about and implement business model reinvention. A full-range guide to synthesizing and applying the most up-to-date thinking in business today, "Business Model Renewal" challenges you to re-evaluate your methods, rethink your options, and reignite your organization. Constantly challenging the mindset of "tried and true" numbers-based solutions such as market share, financials, and metrics, Gorchels integrates both traditional concepts and cutting-edge ideas to avoid the usual "one size fits all" approach that can stifle a company's growth. You'll learn how to build a custom-made business model that encompasses the totality of how your company produces value - including design, infrastructure, culture, operations, and more. You'll learn how to adapt to newest emerging technologies, how to cope with the biggest market fluctuations, how to serve the latest demographic shifts, and how to plan ahead for your company's future. Envisioning business model renewal efforts drives leaders and managers to deal with the ambiguity of future thinking. Shifts in technology, market needs, and competitive arenas can never be known precisely, but must nevertheless be anticipated. Scenario planning and other group-based, collaborative efforts to study the future are therefore necessary components of business model renewal. So, too, is corporate culture, decision making, business model portfolio design, and change management. That's why the frameworks in this book touch on all of these facets. "Business Model Renewal" won't give you seven proven steps, five key principles, or even 10 irrefutable laws. But it will challenge you to do the hard work of broadening the perspectives of your firm, the ecosystem in which it exists, the role of your personal leadership, and the followership within your corporate culture.