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Classic investment guidance for everyone

As Chairman and CEO of one of the most respected mutual fund companies in the world, The Vanguard Group, Jack Brennan has made a career out of helping people invest for long-term success. In Straight Talk on Investing, he cuts to the chase and provides readers with sound advice and solid guidance to investing for today and tomorrow, in a bull market or bear market. Starting with a clear explanation of the financial facts of life, Brennan explains that investing is a lot easier than most people think. He shows readers how to develop a financial plan, construct and manage a sensible investment program, and maintain perspective in a sometimes crazy world. Refreshing in its simplicity and honesty, Straight Talk on Investing is a badly needed tonic to the hangover of the bull market of the 1990s. Filled with meaningful guidance for investors from a leading investment luminary, this invaluable resource will help readers make better investment decisions and restore financial faith in themselves, so they can confidently navigate the markets toward their financial goals.

Jack Brennan (Wayne, PA) is the Chairman and CEO of The Vanguard Group, the world's second-largest mutual fund company, with $600 billion in assets under management and 15 million shareholder accounts. Mr. Brennan is a frequent guest on financial news programs and is regularly quoted in leading business and personal finance publications, including The Wall Street Journal and The New York Times. In 2000 and 2001, SmartMoney ranked him as one of the most influential individuals in investing.

Marta McCave (Wayne, PA) is a senior financial writer for The Vanguard Group and a former journalist. She was a founding member of the national reporting staff of USA Today and was a contributor to a number of newspapers and magazines before joining Vanguard.

Preface

Acknowledgments

PART 1: MASTER THE BASICS.

　A look at the financial facts of life

　Chapter 1: Successful Investing Is Easier Than You Think

　Chapter 2: You've Gotta Have Trust

　Chapter 3: A Map to Success: Hmmm, Sounds Like a Plan

　Chapter 4: Save More—Without Feeling the Pinch

　Chapter 5: Hope for the Best—But Prepare for Something Less

PART 2: CONSTRUCT A SENSIBLE PORTFOLIO.

　Investing is like a marathon, so you'll want to suit up appropriately Here's how

　Chapter 6: Balance and Diversification Help You Sleep at Night

　Chapter 7: You Need a Personal Investment Policy Whether You Start with Zillions or Zip

　Chapter 8: Mutual Funds: The Easy Way to Diversify

　Chapter 9: How to Pick a Mutual Fund (And How Not To)

　Chapter 10: It's What You Keep That Counts

　Chapter 11: Risk: Give It the Gut Test

　Chapter 12: Keep Things Simple

PART 3: MANAGE YOUR INVESTMENTS WITH FOCUS AND DISCIPLINE.

　Once you assemble a well-constructed portfolio, you don't have to spend every waking moment tending to it-in fact, you'll be better off if you don't

　Chapter 13: Buy and Hold Really Works

　Chapter 14: Making Money Is What Matters

　Chapter 15: Time Is Everything

　Chapter 16: Give Your Portfolio an Occasional Tune-Up

　Chapter 17: Stupid Math Tricks for Smart Investors

PART 4: STAY ON COURSE.

　A look at the things that can cause investors to come unglued

　Chapter 18: "It's a Mad, Mad, Mad, Mad World"

　Chapter 19: Why You May Be Your Own Worst Enemy

　Chapter 20: Bear Markets Will Test Your Resolve

　Chapter 21: "Ain't Got No Distractions, Can't Hear Those Buzzers and Bells"

　Chapter 22: Regrets? I've Had a Few

Appendix A: A Guide to Stock and Bond Funds

Appendix B: Some Industry Jargon

Recommended Reading: For Background and for Fun

Index

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作者简介：

　　JOHN J. BRENNAN is the Chairman and CEO of The Vanguard Group, the world’s second-largest mutual fund company, with $600 billion in assets under management and fifteen million shareholder accounts. Mr. Brennan is a frequent guest on programs such as CNBC’s Business Center, Market Wrap, and Squawk Box and has appeared on NBC Nightly News with Tom Brokaw and Wall $treet Week in Review. He is regularly quoted in leading business and personal finance publications, including The Wall Street Journal, the New York Times, BusinessWeek, Forbes, Fortune, and Money. In 2000 and 2001, SmartMoney ranked him as one of the most influential individuals in investing.

MARTA McCAVE is a senior financial writer for The Vanguard Group and a former journalist.

书籍介绍

Classic investment guidance for everyone As Chairman and CEO of one of the most respected mutual fund companies in the world, The Vanguard Group, Jack Brennan has made a career out of helping people invest for long-term success. In Straight Talk on Investing, he cuts to the chase and provides readers with sound advice and solid guidance to investing for today and tomorrow, in a bull market or bear market. Starting with a clear explanation of the financial facts of life, Brennan explains that investing is a lot easier than most people think. He shows readers how to develop a financial plan, construct and manage a sensible investment program, and maintain perspective in a sometimes crazy world. Refreshing in its simplicity and honesty, Straight Talk on Investing is a badly needed tonic to the hangover of the bull market of the 1990s. Filled with meaningful guidance for investors from a leading investment luminary, this invaluable resource will help readers make better investment decisions and restore financial faith in themselves, so they can confidently navigate the markets toward their financial goals. Jack Brennan (Wayne, PA) is the Chairman and CEO of The Vanguard Group, the world's second-largest mutual fund company, with $600 billion in assets under management and 15 million shareholder accounts. Mr. Brennan is a frequent guest on financial news programs and is regularly quoted in leading business and personal finance publications, including The Wall Street Journal and The New York Times. In 2000 and 2001, SmartMoney ranked him as one of the most influential individuals in investing. Marta McCave (Wayne, PA) is a senior financial writer for The Vanguard Group and a former journalist. She was a founding member of the national reporting staff of USA Today and was a contributor to a number of newspapers and magazines before joining Vanguard.