The Complete Idiot's Guide to Running a Bed & Breakfast(ISBN=9780028640006) 下载 kindle 电子版 pdf mobi pmlz 夸克云 caj

　　This book holds all the secrets to opening and running a

successful inn. It gives you guidelines for choosing a profitable

location and describes a day in the life of the average inn owner.

You can find information about how to write up a business plan,

what to include on you Web site, what "house rules" you need to set

up to keep your guests and your investment safe, and how to use

your own personal touch to make your inn unique.

I. HOME SWEET HOME.

　1. Open, Sez Me!

　2. Big Things in Small(er) Packages.

　3. What It's Really Like.

　4. The B&B of Your Dreams.

II. TAKING THE PLUNGE.

　5. Knocking Down Those Walls.

　6. Legalities and Liabilities.

　7. All About Room Rates.

　8. The Business Plan.

　9. Setting Up Your Business and Financial Structure.

III. GETTING THE WORD OUT.

　10. Marketing 101.

　11. Networking Works. 　

　12. Special Circumstances.

IV. MAKING IT YOUR OWN.

　13. Getting the Most from Your B&B.

　14. Stocking Up on Supplies.

　15. Setting Guest Policies.

V. GETTING DOWN TO BUSINESS.

　16. Start with a Good Breakfast.

　17. One Day at a Time.

　18. Guest Services with a Smile.

　19. Housekeeping Basics.

　20. Help Wanted.

VI. THE NEXT LEVEL.

　21. The Business in Review.

　22. Expanding the Business.

　23. Stay in Business!

Appendixes.

Index.

　　Park Davis is a graduate of the Culinary Institute

of America and a travel counselor who left Long Island, New York,

and "washed ashore" at Provincetown, Massachusetts, eight years

ago. With a bit of money, the kindness of strangers, and a healthy

dose of blind ambition, Park set out on a course of buying,

rehabbing, and selling guesthouses. He now concentrates his efforts

on his luxurious Benchmark Inn & Central in Provincetown, where

he hopes to have the pleasure of welcoming you.

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在下果敢的赌注时，最重要的就是采取行动，一旦你开始执行某些行动，不管赌注本身最后是否对你有利，你都会接触到很多可能垫脚石的复杂动力。就算你心里并没有预设一个非常明确的目标，最好还是做一点事，而且要跟其他人描述一下你的行动计划。这么以来，世界上各种复杂洞里就开始有一个概念可发挥，而且你有可能因此接触到正面的始料未及的后果、串联和自我强化循环。

没错，在国际象棋、网球、古典提琴和其他有任何固定形势。且需要投入大量心力的领域，都有可能研拟出一套必胜的策略：一个人重要拥有惊人的专注力。并且努力不懈地练习，最后终将攀上高峰。

第一，我们似乎不可能预测到哪一家企业或那个策略将会成功。第二，一旦某家公司真的成功，世人也很难就它成功的原因归纳出任何通用的经验，从而仿效。

菲尔·罗森茨维格在《晕轮效应》一书中清楚阐述，人类这种“一定要搞清楚事实真相”的需求，导致我们无法接受“一切都是随机因素造成”的解释，而更偏好相信详细但实为内遭的解释。那本书举了非常多例子，他通过这些例子说明：世人解释一个企业为什么会成功，高度取决于企业当下的表现。如果公司目前表现良好，那一般人就会说，它势必做了很多正确的决定。但如果一家公司目前表现很糟糕，人们也会说那绝对是事出必有因。

我们必须每天为自己留下一点时间，探索和当前目标无关的事物。给自己一点喘息的空间后，才回知道这个世界上存在着很多隐形的机会，同时更有机会碰上各种影响深远的“关键命运时刻”。

善加利用复杂洞里，就能将一个关键命运时刻或一个果敢的赌注转化为某种大成就。尽管我们不可能主动触发这些时刻，却绝对能在这些时刻到来时让自己参与其中。只要能针对人生和企业的意外境遇或洞见采取进一步的行动，而非置之不理，就能精准掌握这些复杂性给我们的暗示。

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