Harvard Business Review on Emerging Markets 哈佛商业评论之新兴市场 下载 kindle 电子版 pdf mobi pmlz 夸克云 caj

Globalization is here to stay, and companies that avoid investing in emerging markets won't remain competitive for long. But doing business in developing regions presents unique challenges. Venture into this realm unprepared, and you may imperil your company.

Packed with advice and real-world examples, this volume helps you mitigate the dangers. For example, you'll discover:

How to assess four types of risks of doing business in or with a particular developing country

Strategies for capturing fast-growing consumer markets in emerging economies

Ways to adopt a truly local marketing mind-set

How to collaborate with social activists in developed and emerging markets to create innovative local businesses that drive new growth while also making the world a better place

Local Memoirs of a Global Manager

　GURCHARAN DAS

Managing Risk in an Unstable World

　IAN BREMMER

Serving the World's Poor, Profitably

　C. K. PRAHALAD AND ALLEN HAMMOND

The Battle for China's Good-Enough Market

　ORIT GADIESH, PHILIP LEUNG, AND TILL VESTRING

Strategies That Fit Emerging Markets

　TARUN KHANNA, KRISHNA G. PALEPU, AND JAYANT SINHA

Emerging Giants:

Building World-Class Companies　in Developing Countries

　TARUN KHANNA AND KRISHNA G. PALEPU

Inside the Mind of the Chinese Consumer

　WILLIAM MCEWEN, XIAOGUANG FANG, CHUANPING ZHANGAND RICHARD BURKHOLDER

Coc eatmg Busmess s New Social Compact

　JEB BRUGMANN AND C. K. PRAHALAD

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书籍介绍

Globalization is here to stay, and companies that avoid investing in emerging markets won't remain competitive for long. But doing business in developing regions presents unique challenges. Venture into this realm unprepared, and you may imperil your company.

Packed with advice and real-world examples, this volume helps you mitigate the dangers. For example, you'll discover:

How to assess four types of risks of doing business in or with a particular developing country

Strategies for capturing fast-growing consumer markets in emerging economies

Ways to adopt a truly local marketing mind-set

How to collaborate with social activists in developed and emerging markets to create innovative local businesses that drive new growth while also making the world a better place