MH 36-HOUR COURSE: ONLINE MARKETING(ISBN=9780071743860) 下载 kindle 电子版 pdf mobi pmlz 夸克云 caj

Online marketing has evolved far beyond flashy websites and

banner ads shouting at customers about your product. It's about

using an array of Internet tools to build credibility and

visibility, spread your message, and form meaningful customer

relationships.

The McGraw-Hill 36-Hour Course: Online Marketing

puts you on the fast track to harnessing the power of the Web for

your marketing goals. It begins with planning and building a

website and then provides in-depth coverage of essential online

marketing tools and techniques, such as:

Content marketing and blogging

Social media marketing

Web analytics

Search Engine Optimization (SEO )

E-mail marketing

Online Public Relations

Earn a Certificate of Achievement Through A Free

Online Examination!

Preface

Acknowledgments

Introduction

Chapter 1  Building an Online Marketing Foundation

Chapter 2 Planning the Website

Chapter 3 Building theWebsite

Chapter 4 Content Marketing

Chapter 5 Blogging

Chapter 6 Social Media Marketing

Chapter 7 WebAnalytics

Chapter 8 Search Engine Optimization

Chapter 9 Online Advertising/Search Engine Marketing

Chapter 10 E-Mail Marketing

Chapter 11 Online Public Relations

Chapter 12 Managing Multitasking Web Marketing

Answer Key

Index

Instructions for Accessing Online Final Exam

Lorrie Thomas, M.A., is a marketing strategist, educator,

writer, trainer, and speaker. She is the CEO of Web Marketing

Therapy, a marketing agency that offers strategic advisory

services, online marketing training, and marketing management.

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