Impact:A Guide to Business Communication 下载 kindle 电子版 pdf mobi pmlz 夸克云 caj

Chapter One: Thinking About Communication The Importance of Writing Communicating in Organizations Some Help from Communication Theory The Globalizaiton of Business The Role of Intercultural Communication Nonverbal Communication Becoming a Good Listener Approaches to Questioning Chapter Two: Strategies in Planning for Writing and Speaking The Importance of Planning Putting Communication into Context Chapter Three: Writing with Impact Choosing Clear, Concise Wording Writing Clear, Effective Sentences Creating Logical, Well-constructed Paragraphs Editing with Care nbsp; Chapter Four: Routine and Good-News Correspondence Letters Memos E-mail Guidelines for All Correspondence Structuring Correspondence: The Direct Approach Routine Requests Routine or Good-News Replies Letters of Thanks or Congratulations nbsp; Chapter Five: Bad-News Correspondence Structural Options Turning Down a Job Applicant Declining an Invitation Rejecting a Claim Refusing Credit nbsp; Chapter Six: Persuasive Writing Credibility of the Persuader Motivation of the Receiver Message Options Basic Patterns for Persuasion Letters of Request Sales Letters Collection Letters Chapter Seven: Informal Reports Determining the Purpose Planning the Report Choosing the Best Order Direct and Indirect Organization Elements of the Report Writing the Report Editing the Report Creating Visual Impact nbsp; Chapter Eight: Formal Reports and Proposals The Four Rs of Planning Teamwork and Collaborative Communication Finding Information Arranging Information Organizing Formal Reports Documenting Your Sources Publishing a Report Presenting a Report Writing a Proposal Presenting a Proposal nbsp; Chapter Nine: Presentations and Meetings Oral Presentations Introducing and Thanking a Speaker Managing Meetings nbsp; Chapter Ten: Job Search Job Search and Research The Job Application The Job Interview nbsp; Appendix: Editing Guidelines A Practical Grammar

Chapter One: Thinking About Communication

　The Importance of Writing

　Communicating in Organizations

　Some Help from Communication Theory

　The Globalizaiton of Business

　The Role of Intercultural Communication

　Nonverbal Communication

　Becoming a Good Listener

　Approaches to Questioning

Chapter Two: Strategies in Planning for Writing and Speaking

　The Importance of Planning

　Putting Communication into Context

Chapter Three: Writing with Impact

　Choosing Clear, Concise Wording

　Writing Clear, Effective Sentences

　Creating Logical, Well-constructed Paragraphs

　Editing with Care

Chapter Four: Routine and Good-News Correspondence

　Letters

　Memos

　E-mail

　Guidelines for All Correspondence

　Structuring Correspondence: The Direct Approach

　Routine Requests

　Routine or Good-News Replies

　Letters of Thanks or Congratulations

Chapter Five: Bad-News Correspondence

　Structural Options

　Turning Down a Job Applicant

　Declining an Invitation

　Rejecting a Claim

　Refusing Credit

Chapter Six: Persuasive Writing

　Credibility of the Persuader

　Motivation of the Receiver

　Message Options

　Basic Patterns for Persuasion

　Letters of Request

　Sales Letters

　Collection Letters

Chapter Seven: Informal Reports

　Determining the Purpose

　Planning the Report

　Choosing the Best Order

　Direct and Indirect Organization

　Elements of the Report

　Writing the Report

　Editing the Report

　Creating Visual Impact

Chapter Eight: Formal Reports and Proposals

　The Four Rs of Planning

　Teamwork and Collaborative Communication

　Finding Information

　Arranging Information

　Organizing Formal Reports

　Documenting Your Sources

　Publishing a Report

　Presenting a Report

　Writing a Proposal

　Presenting a Proposal

Chapter Nine: Presentations and Meetings

　Oral Presentations

　Introducing and Thanking a Speaker

　Managing Meetings

Chapter Ten: Job Search

　Job Search and Research

　The Job Application

　The Job Interview

Appendix: Editing Guidelines

　A Practical Grammar

　A Guide to Punctuation

　A Checklist of Misused Words and Phrases

References

Index

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